I don’t care what your business is, it can be marketed via postcards. As of this writing, it costs just 28 cents to mail any standard-sized postcard (4×6) size anywhere in the U.S.
We’ve all received postcards in the mail from local gyms, the dentist, the eye doctor, etc.
Because they’re uncovered (no fussing with glue or clasps on envelopes), postcards are enormously popular, especially for the budget-conscious, foreclosure hoarding cleanup entrepreneur.
Major Benefits of Marketing Your Foreclosure Cleanup Business with Postcards
1. Cost: Put simply, postcards are cheap. How cheap? Most postcard printing companies (the great majority of which can be found online), charge in the neighborhood of $100.00 for 250 graphic-intensive, multi-color cards.
These are professionally printed postcards that you can send out right away. Including the 28 cent postage, your first mailing can be out the door for less than $175. One job from this mailing should pay for this 4, 5 or 6 times over. (We landed a $900+ foreclosure restaurant cleanup job within one week after sending out just thirty postcards!)
Not a writer, graphic designer? Don’t worry. You don’t have to be. Most websites have templates, examples and an arsenal of graphics that will allow you to just drag and drop text and images.
2. Ease: Online printers make it easy. The computer age has made creating and designing postcards for your foreclosure cleanup business a snap. It usually takes me 30 minutes to an hour to go online and create, design, proof and order my postcards.
Most sites will store personal photos you wish to use (usually for a small fee), or you may use their images. You simply select a template, add your text and your card is complete.
3. Immediacy: Because postcards are so cheap to mail and so easy to create, you can start marketing with them right away. You don’t have to wait until you can afford to place an ad in the Yellow Pages or a newspaper.
4. Personalization: You can send highly personalized messages with postcards. Also, you won’t have to worry that your message will get lost among other ads. Postcards are a direct contact with potential foreclosure cleanup customers – the best kind.