then the ดูหนัง in Tollywood are the religion of the people down south. The religion is the movie and the movie stars are demi gods. Nowhere else, in the country, are such life-size posters seen adorning the streets and the buildings. There are pictures and hoardings of the superstars, completely decked in colored lights.
Before a movie release, the advertisements and promotions are in full swing as if there is a big event of the year coming up. Such events happen repeatedly in a year and the enthusiasm doesn’t go down a bit. People eagerly await these movies with their full dedication and watch the movies in the theatres in the first day first show, with rapt attention.
The stars have such influences on the people in south India that they cry and laugh, dance and sing and come out from the movies looking lost in the movies. Almost everyone is aware of, who the stars are in the tollywood and people religiously visit these movies, when their favorite stars are on the screen. Though the largest share of the tollywood cinema is shared by the Tamil movie and the Telugu movie, they are currently bonding together in more ways than one.
The best form of their blending is the making of a movie in South India in both Telugu and Tamil languages, so that people of Tamil Nadu and Andhra Pradesh, both are able to see these movies. This has helped the stars become household names. Since the cultures and customs of these two states are very close to each other, it is not very difficult for the people to relate to the movies.
Directors and producers of these movies are leaving no stone unturned to ensure that their movies are hits in both the regions. In order to bring the factor of popularity into the Tamil or Telugu movie, the film makers are taking every care to cast heroes and heroines from the two language. The best effort has been seen in the release of a particular movie in both languages.
When on one hand a few movies are dubbed in the two languages, the majority of these are being made in both languages, with stars from the two regions in the regional movies. The rest of the action sequences, songs and music remain the same. Such movies have made a big impact on the audiences these days, as they get to see movies made in tollywood in Andhra Pradesh and vice versa.
Another factor that has worked in favour of the popularity of the movies of one region in another is the role of the female stars. It has been an uprising trend to have female leads from areas which are out of south Indian realm. Apart from being good looking, these leading ladies are being presented with meaty roles, so that folks are thronging the theatres and multiplexes to see the female oriented films. They are adding to the larger than life persona of the Telugu or Tamil movie. Such factors have been adding together to showcase the best talents in the south Indian cinema and the only way now for these movies is upwards.
